Tmall Collection 2019
Audiovisual Show
2019
In October 2019, the Alibaba Group kicked off its 2019 11.11 Global Shopping Festival, taking the annual celebration into its second decade with a focus on “new consumption,” “new business,” and actively contributing to a greener society. The Tmall Collection show kicked off the 11.11 Global Shopping Festival with a two-hour celebration. 23 brands took part in this massive event, the live audience consisted of 14,000 people, and the show itself was live-streamed across 17 online media channels.
Radugadesign created the intro for the Tmall Collection’s 2019 gala show. The audience was brought to the very core of the Tmall Universe, where the global project’s innovative components were revealed. We offered a firsthand experience of how Tmall is gradually changing the interaction between consumers and brands.
Credits
Creative Concepts
APAX Group
Creative Producer
Ivan Nefedkin
Account Manager
Elizaveta Golokhvastova
Art director
Alexandr Abramov
Supervisor
Rodion Raspopov
Motion design
Alexandr Abramov
Sergey Nikitin
Viacheslav Rybin
Dmitrii Burlyaev
Iurii Baranov
Ivan Gorokhov
Sergey Polukhin
Case sound design
Alexander Zaripov
Shooting
CedrickM studio
Video case Montage
Sergey Gorokhov
Touchdesigner Programming
Sergey Nikitin
Video case sound design
Alexander Zaripov
Next project
Kandinsky: Road to Abstraction