The White Pixel

Installation
2025

The White Pixel is an interactive installation from The White Pixel Project series, presented at the international media art festival NUR 2022.

The monumental white cube represents a physical embodiment of a pixel, one of the key symbols of the digital era.

The noise background of the installation continuously influences the generation of its audio and visual accompaniment. Surrounding sounds in real-time are synthesized into a unified composition that affects the behavior of light. Beams directed at each vertical face reflect off the surface of the cube, creating an overall lighting scene throughout the perimeter of the installation.

Credits
Creative director
Mikhail Kabatov
Creative producer
Alina Zakharova
Technical director
Andrey Kubyshin
Production director
Nikolay Palashchenko
Promo motion designers
Alexander Medvedev Elen Elkiev
Creative coder
Mikhail Myasoedov
Case videography
Nikolay Krasilnikov
Case video editor
Nikita Vedenyapin
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