Tennis Laver Cup
Immersive Environment, Motion Design
0
In September 2019 international men's tennis tournament Laver Cup was held in Geneva. The competition is named after the prominent Australian tennis player Rod Laver, who got the Grand Slam trophy twice and the Davis Cup 5 times. Radugadesign studio developed intro for gala dinner of Tennis Laver Cup 2019.
The geography of the tournament, homage to its inspirer Rod Laver and the presentation of the players were demonstrated through a dynamic metaphor for the tennis game. The visual aesthetic made in a minimalist style had been accompanied by live performances of two dancers who interacted with the screen.
Credits
Creative director
Ivan Nefedkin
Account directors
Pavel Popov
Elizaveta Golokhvastova
Producer
Dina Safina
Art director
Egor Andrianov
Script
Artemiy Dragunsky
Motion designers
Egor Andrianov
Elen Elkiev
Konstantin Goran
Maxim Grebenshchikov
3D-modeller
Maxim Grebenshchikov
Sound
Alexander Zaripov
Choreography
Julia Kashina
Dancers
Alexander Romanchenko
Artem Osintsev
Cameraman
Ishika Ladd
Case montage
Andrey Kashurin
Sergey Gorokhov
Next project
Circadian dreams