Oppo Holo
Motion Design
2021
In March 2021 Radugadesign created a motion design video for the sales launch of a new smartphone Oppo X3 in Shenzhen, China. The studio created the holo mirage which took the spectators and megapolis citizens to a journey on the Chinese Silk Road with its famous fairy landscapes such as Gobi desert, Danxia mountains and glaciers.
The guides along the route were representatives of the fauna of the region, who invited viewers to join the exploration of the world with the Oppo X3 phone.
Credits
Creative direction
Ivan Nefedkin
Kseniia Bonum
Account director
Pavel Popov
Account manager
Vyacheslav Zaplatin
Producer
Anastacia Pashinskaya
Art director
Alexander Abramov
Concept artist
Sergey Voronov
Supervisor
Kirill Pyriev
Motion design
Maxim Malakhov
Elen Elkiev
Ivan Gorokhov
Sound designer
Alexander Zaripov
Editor
Andrey Kashurin
in cooperation with
the Output platform
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