Opel Interactive Presentation
Installation, Exhibition Design, Brand & product presentation
2014
In 2014, Radugadesign created the interactive-touch presentation for the Opel automobile brand at MIAS. We visualized advanced technologies used in new vehicles of the German motor-car manufacturer.
The interactive presentation was built on Projected Capacitive Technology (PCT) Multitaction Cell 55. A special feature of its mechanics is that it combines user interaction with physical objects (car model) and digital multimedia (multi-touch software).
Credits
Art director
Andrey Serkin
Programming
Ekaterina Danilova
Technical design
Dmitriy Sakhtyrev
Producer
Sergey Kostenevich
Next project
Audi e-tron Immersive Show