Audi e-tron Immersive Show
Immersive Environment, Audiovisual Show
2019
The presentation of the new electro-car, the Audi e-tron, took place on November 18, 2019, at Shenzhen, China. The electronic voice of the Audi e-tron addressed the guests during the presentation, supplementing a visual immersive show created by Radugadesign Studio. It was broadcasted onto 20 LED columns where the world of energy, freedom, and eternity was on display.
One could wander between columns, charged by the energy of the show. The dancers who participated in the show were playing the roles of gears in a huge Audi mechanism, presented at the center of the space next to the Audi e-tron model.
Credits
Creative director
Mikhail Kabatov
Account director
Elizaveta Golokhavstova
Creative producer
Dina Safina
Art director
Egor Andrianov
Production team
Egor Andrianov
Konstantin Goran
Ivan Gorokhov
Elen Elkiev
Sergey Nikitin
Show director
Wolfram Glatz
Choreography
VIBE artistic
Sound
Alexander Zaripov
Cameramen
Nelson Mandela
Inno Stuart
Case montage
Alexey Ustinov
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