Radugadesign became the first multimedia studio to execute video projection at the North Pole. In October 2013, the Sochi Winter Olympics relay started, and for the first time in history, the Olympic fire was lit at the geographic North Pole.
Radugadesign was responsible for creating the content that was projected onto the ice during the ceremony. The video included relay infographics and vivid images of the Winter Olympics. The final scene presented the image of a map of the Arctic territories and the flags of all countries that took part in the ceremony - Russia, USA, Canada, Norway, Sweden, Finland, Denmark, and Iceland.