Hyundai Motor Group conference

Hyundai Brand Conference is a hybrid reality presentation. Entering the website audience starts a journey in a 3D studio. Radugadesign has created an interactive platform for Hyundai representatives to present their vision of the company’s future.

During the presentation, the president of the Hyundai Motor Group travels around the virtual space. The visuals are driven by a gigantic 3D cube, which transforms throughout the presentation as a show element, connecting parts together.

At the climax of the show, the cube becomes a stage for the new development of Hyundai Motor Group, the E-GMP platform, the core for future electro cars of the company. The final part was dedicated to the reveal of new models Hyundai IONIQ 5 and Kia EV6, and the closing speech of the president promising a new era in the Chinese car industry.