NAIAS Detroit Interactive Installation
Exhibition Design
2017
Radugadesign created two interactive installations for the Japanese brand Lexus for the 2017 North American International Auto Show in Detroit. The first installation was an interactive car configurator. We brought it offline, where visitors could touch real physical objects and choose the interior and exterior of a car.
The second installation was based on Lexus’s most labor-intensive car parts, which were placed on the shelves of a stand. In front of these objects, there was a transparent OLED display with which the audience could interact.
Credits
Interactive producer
Rick Smith
Creative producer
Mikhail Kabatov
Executive producer
Irina Safiullina
Creative director
Johny Ellison
Technical directors
Lang Walker
Kip Haynes
Kirill Klochkov
Evgeniy Bespalko
Supervisors
Alexander Medvedev
Programmers
Vladimir Sigalkin
Valentin Frolov
Concept/cg artist
Artemiy Perevertin
UI designer
Roman Erohnovich
Next project
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