HiPhi Z
Online events, Brand & product presentation
2022
In 2022, radugadesign took part in the official launch of assembly-line production for the HIPHI Z.
Our aim was to transform the spaceship-like HIPhi factory building into a venue for an elaborate mapping show.
However, due to pandemic restrictions in China, we had to adapt and shift the event online. Despite this change, we were determined to bring our mapping concept to life through a creative video representation.
For the launch conference, our team prepared two videos, which became the intro and outro of the event.
The HiPhi Z is inspired by the concept of smart mobility, as an advanced sphere of modernity, and technological minimalism. In the content and sound design we continued the brand idea, using portals, particles, robotic mechanisms and pure geometric forms.
Credits
Creative director
Evgeniy Schegolev
Producer
Polina Arsentyeva
Creative producer
Anton Cherepanov
Account managers
Ekaterina Baskakova
Elizaveta Golokhvastova
Production director
Nikolay Palashchenko
Art director
Maksim Grebenshchikov
Supervisor
Roman Kuligin
Concept artist
Evgeny Druzhinin
Motion designers
Denis Mitrofanov
Victor Vasiljev
Ivan Vasiljev
Vladislav Riabov
Andrey FLAT
Next project
The White Pixel