Hiphi Big Day
Radugadesign has produced an online HiPhi launch presentation. HiPhi Z is the car of the future, created in a present. The presentation took place in the virtual space.
The founder of Human Horizon is an ambassador of the soulful electro car idea Ding Lei, businessman and physicist. HiPhi Z is an embodiment of the ambition to create a high-tech car, which would be available as a production vehicle, offered for sale to the public.
Inspired by cyberpunk and digital aesthetics, the visual language thrives to highlight the connection between present and future. We are imagining the futuristic space, which has motivated Human Horizon to bring innovative technological and design features into the construction of the electro car.
During the presentation, Ding Lei travels through the imaginary space, the virtual universe. Hits, secrets, and inspirations of the future, delivered by the author during the presentation are visualized in abstract cubic figures, which progress into the real environment and concentrate to become a stage for the car reveal.
In one and a half months Radugadesign has produced two episodes for the HiPhi Z launch: speaker presentation and the car reveal. The speaker has been pre-recorded in China under the studio’s supervision and placed within the Unreal Engine digital universe, constructed by Radugadesign.
The car reveal has been executed with XR-studio set up filming, where the virtual space was created prior to the shooting and displayed on the LED screens during it to enhance the result with a seamless background to foreground transition.
