G8 Festival
Generative design
2022
The fundamental message conveyed in a series of multimedia miniatures for the creative industries festival G8 by radugadesign in freedom of action, self-expression, creative instinct. Respectively, visual content is set to claim such freedom: universal, global, and unifying. The theme of limitless freedom expression is voiced by bright creative industries professionals, characters, memorable and attention-grabbing personalities with their native and sincere mood and conduct within the natural landscapes.
Visual aesthetics unifies diverse filmed material with glitchy editing techniques and generative motion art corresponding to this year’s festival’s visual identity, developed by designer Roman Erokhnovich.
Credits
Creative Director
Ivan Nefedkin
Visual Identity
Roman Erokhnovich
Creative Producer
Alina Zakharova
Creative Coder
Slava Rybin
Video Editor
Denis Zubritskiy
Director of Photography
Andrey Kashurin
Sound Designer
Alexander Zaripov
with
Diana Kasai
Anna Borges
Vasiliy Volchok
Sasha Ermolenko
Denis Bashev
Next project
Oppo Holo