Volvo S90
Audiovisual Show, Experiments
2014
The Swedish company Volvo developed the philosophy of “designed around you.” This key aspect inspired Radugadesign Studio to create a visual concept for the presentation called “The Birth of Excellence” for the premiere of the Volvo S90 in Russia.
With the help of holographic projections, we created an illusion of a protective dome all over the car, which reflected the company’s top values: safety and comfort. We also managed to transmit the technological features and ideas that inspired the creators of the Volvo S90 model.
Credits
Creative directors
Ivan Nefedkin
Mikhail Kabatov
Producer
Tanya Sopp
Production director
Roman Goobanov
Art director
Sergey Voronov
Lead CG Generalist
Elen Elkiev
CG artists
Dmitry Kulikov
Artur Zhamaletdinov
Sound designer
Veniamin Raev
Technical director of the show
Vitaliy Erzikov
In collaboration with
Avantgarde agency
Next project
Chicago Blackhawks