In September 2016, the International Tennis Tournament St. Petersburg Open was a successful showcase of some of the world’s best athletes on the courts of the Sibur Arena. The final matches were attended by an impressive number of spectators. More than 7,000 people gathered there to learn the names of the winners and to cheer on their favorite tennis players.
At the end of the tournament, visitors watched the closing ceremony, produced by the #IspolnyaiMechty Center and headed by director Eva Gabulova and Radugadesign Studio. This year, we have implemented a concept called “Born to be the first one!” Along with the heroes of the show, viewers traveled a path to victory and were granted the opportunity to be the first in the sport.