SAP Forum 2019

Installation, Exhibition Design
2019

Big Data is a technological, sociological, and economic phenomenon. It has affected almost all areas of society and every single person therein. This is an array of information about real human behavior. Radugadesign Studio and Eventum Premo agency presented this media sculpture based on big data from 1970 to 2020 transferred to us by SAP.

Our media cube processes and visualizes data in real time through abstract art. By using this cube, we can present Big Data-based research in the form of artistic images to reach a wider audience. Instead of complex graphs and numbers, we see associative graphics that describe mathematical relationships in the language of art.

 
Credits
Creative director
Mikhail Kabatov
Producer
Evgeniy Pererva
Art director
Egor Andrianov
Creative coder
Ilya Derzaev
Concept artist
Sergey Voronov
Generative visuals
404.zero
in cooperation with
Eventum Premo agency
Next project
Russian Project 2018