ROTOR | Radugadesign

2024

ROTOR is an immersive experiment by Radugadesign, exploring wave propagation and its impact on perception. A rotating mechanism moves sound sources, creating a unique sensory experience for each viewer.

The project redefines the perception of audiovisual art: the viewer’s position influences their interaction with sound and visuals.

Development began in 2018, with the key challenge being the creation of a custom-engineered motor. In 2022, the prototype was successfully tested at an art residency in Nizhny Novgorod, organized by TSEH space and dreamlaser studio, confirming the concept’s viability.

The sound compositions for ROTOR are independent experimental pieces. Live performances by Alexander Zaripov, Alexander Vasilenko, Maxim Silenkov, Leeza Shumova, and other musicians offered unique interpretations of the installation.

ROTOR generates 360° audiovisual content through an LED rod, which can be tracked in real time on mobile devices. The system also records key parameters, including BPM, engine temperature, sound waves, and rotation speed.

Credits

Concept and creative direction

Ivan Nefedkin

Creative Producer

Dina Safina

Musicians

Maxim Silenkov Alexander Zaripov Alexander Vasilenko Leeza Shumova

Curator of Generative Gallery

Anna Smirnova

Producer of Generative Gallery

Ilya Yeletsky

Technical Director

Andrey Kubyshin

Multimedia development

Maxim Erikaikin Tanya Mist

Technical implementation

Andrey Serednev Anton Kulakov Gennady Polukhov

Concept artists

Sergey Voronov Anna Pampushko

Graphic Design

Anna Nefedkina

Head of PR&SMM Department

Anna Zagorodnikova

PR Producer

Alisa Aleinikova

SMM

Ilaria Zhdanova Liza Kopytlyanka Guzel Suleimanova

Case Stage Director

Alexander Bezmolvny

Teaser editing

Denis Zubritsky

Photographers

Rustam Shagimordanov Pavel Smirnov