Revealing Tundra | Radugadesign

2024

Radugadesign, in collaboration with Gazprom Neft, presented the Revealing Tundra project at the St. Petersburg International Economic Forum 2024. A large curved screen served as a portal to the world of Tundra's nature.

The project has the highest level of detail in the animal renderings among all of the studio’s projects. It took 7 months to complete — from character creation to their movements programming to be highly realistic.

The installation’s architecture symbolizes tree growth rings and serves as a portal to the Arctic world. The content was developed in tandem with the architectural design and crafted specifically for a concave screen to achieve a 3D effect. Its unique curvature allowed viewers to take photos as if they were immersed inside the scenes.

We studied animal behavior to capture their personalities and realistic movement dynamics, consulting with representatives of indigenous northern communities to ensure authenticity. Every feather, blade of grass, and tiny detail was crafted with great care — a total of 17 million strands of fur and feathers were drawn. The environment was built using high-quality 3D scans.

Credits

Creative directors

Ivan NEFEDKIN Kirill KIRILIUK

Art director

Egor ANDRIANOV

Curating Producer

Ksenia KARAMNOVA

Producer

Alexander RODNOV

Account manager

Ksenia FEDOTOVA

Line Producer

Nikolay SHAMAEV

Technical director

Andrey KUBYSHIN

Specialist in neural networks

Amir BUYNY

CG artists

Ivan GOROKHOV Yaroslav Primachenko

Supervisors

Roman KULIGIN Anton Izhbaraev

Concept artist

Sergey VORONOV

Compositing, color grading

Alexey BOGOMOLOV

Visual identity

Roma EROHNOVICH

Music and sound design

Alexander ZARIPOV

Case video editor

Denis ZUBRITSKY