Output Wangfujing
Motion Design
2021
Radugadesign, in collaboration with the Output platform, has created a multimedia LED presentation with a naked eye 3D effect to display on the Wangfujing public screen in Beijing. It is dedicated to national food, an important part of Chinese culture.
We stylized classical cultural imagery in the detailed surreal animation with a boutique aesthetic. The playful manner of the video will bring Beijing citizens and visitors joy on the upcoming Chinese New Year holidays.
Credits
Creative Directors
Ivan Nefedkin
Kseniia Bonum
Producer
Alexander Filiagin
Art Director
Artur Zhamaletdinov
Concept Artist
Sergey Voronov
Account Executive
Pavel Popov
Account Manager
Vyacheslav Zaplatin
Supervisor
Kirill Pyriev
Motion Design
Kirill Pyriev
Artem Redko
Egor Solosin
Sound Designer
Alexander Zaripov
Next project
INFINIX