Into the Arctic
Installation
2022
Radugadesign together with Gazprom Neft designed the art project "Into the Arctic" for the St. Petersburg International Economic Forum 2022. A two-storey pavilion emerged in the center of the main pavilion – a giant 'ice' cube serving as a portal to the world of the Far North and its marine inhabitants.
The studio developed the stand concept, created motion design with naked-eye 3D effects lasting a total of 8 minutes, designed the interior of the pavilion, and established visual identity for the project.
The installation "Into the Arctic" is an artistic exploration of humanity's complex relationship with infinity, exploring themes of beauty, fragility, and power in nature through minimalist forms, smoothness, and deliberate pacing.
The monumental "ice" cube appears to "float" above the mirrored floor. Its panels are made of screens showcasing content featuring Arctic animals such as walruses, whales, and narwhals.
The interior of the pavilion extends the installation's overall concept. This cohesive design creates a sense of complete immersion for visitors.
Credits
Creative director
Vitali Yurtaev
Chief executive producer
Kseniia Karamnova
Producer
Evgeny Pererva
Creative producer
Alina Zakharova
Line Producer
Nikolay Shamaev
Account manager
Oksana Grigoreva
Production director
Nikolay Palashchenko
Art director
Alexander Abramov
Technical director
Andrey Kubyshin
Supervisor
Sergey Nikitin
Concept artists
Kirill Koblov
Sergey Voronov
Alexander Abramov
Motion designers
Sergey Nikitin
Ivan Zakharov
Yaroslav Promachenko
Denis Mitrofanov
Boris Borisov
Dmitry Kozlov
Modeller
Polina Mukhina
Rigger
Maxim Andreev
Animator
Maxim Andreev
Architect
Kirill Koblov
Creative Coder
Aleksei Roudenko
Sound Designer
Alexander Trofimov
Case Videography
Vadim Ivanov
Case drone operator
Dmitry Varavin
Case video editor
Denis Zubritsky
Case graphic designer
Anna Nefedkina
Next project
Noosphere EXPO 2020