IKEA
Motion Design
2023
Radugadesign collaborated with IKEA to create their first 3D digital billboard in the Philippines. Premiered on the outdoor screen of the Mall Of Asia on March 20, the International Day of Happiness, it promotes IKEA's commitment to spreading joy and happiness through their products.
The Naked Eye 3D content features Tito Ball, the brand's official mascot, placed in a recognizable IKEA interior.
Popping out of the box, Tito appears in the center of an empty room and greets the viewers.
Various furniture and decor items fly out from above and arrange themselves in the room, referencing the convenience and ease of assembling IKEA's products.
Credits
Creative director
Mikhail Kabatov
Producer
Polina Arsenteva
Account manager
Ekaterina Baskakova
Art director
Alexander Abramov
Concept artists
Evgeny Druzhinin
Sergey Voronov
Supervisor
Oleg Barankin
Motion designer
Konstantin Shun
Animation
Mikhail Sklyarov
Case videography
Aleksey Noskov
Case video editor
Denis Zubritsky
Сreative sсript development
Vitaliy Yurtaev
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