IAT

Motion Design, Brand & product presentation
2025

In March 2022, radugadesign created a motion design video, digital presentation of a brand new car concept IAT Pup and Suv. The car is a unique electric pickup truck with a cosmic design, suitable for any road surface.

To highlight a futuristic design, the narrative of the video unfolds as the car arrives from outer space. The design of an interior mimics a spaceship; therefore the main character was chosen to be a pilot. On Earth it travels through the portal and passes through the campsite; the journey aims to visualize the power of an electric car that is able to travel extremely long distances.

IAT Pup is not a racing car; however the pickup truck is suitable for any road surface and ready to speed through rough landscapes.

We aimed to create an extremely realistic image in all aspects: vivid rocky surfaces, futuristic architectural structures, exterior and interiors of the car to give the most real impression of how the car concept will be executed in the future.

Credits
Creative Director
Evgeniy SCHEGOLEV
Producer
Polina ARSENTEVA
Creative Producer
Alina ZAKHAROVA
Account Executive
Elizaveta GOLOKHVASTOVA
Production Director
Nikolay PALASHCHENKO
Art Director
Egor ANDRIANOV
Supervisor
Oleg BARANKIN
Motion Designers / vfx
Ivan GOROKHOV Yaroslav PRIMACHENKO Alexandr SHABANOV Egor SOLOSIN
Character animation / rigging
Maxim ANDREEV
Sound Designer
Maxim KHRYCHEV
Next project
Cryptography Museum