About Works Contacts

IAT

Motion Design, Brand & product presentation

2025

In March 2022, radugadesign created a motion design video, digital presentation of a brand new car concept IAT Pup and Suv. The car is a unique electric pickup truck with a cosmic design, suitable for any road surface.

To highlight a futuristic design, the narrative of the video unfolds as the car arrives from outer space. The design of an interior mimics a spaceship; therefore the main character was chosen to be a pilot. On Earth it travels through the portal and passes through the campsite; the journey aims to visualize the power of an electric car that is able to travel extremely long distances.

IAT Pup is not a racing car; however the pickup truck is suitable for any road surface and ready to speed through rough landscapes.

We aimed to create an extremely realistic image in all aspects: vivid rocky surfaces, futuristic architectural structures, exterior and interiors of the car to give the most real impression of how the car concept will be executed in the future.

Credits

Creative Director

Evgeniy SCHEGOLEV

Producer

Polina ARSENTEVA

Creative Producer

Alina ZAKHAROVA

Account Executive

Elizaveta GOLOKHVASTOVA

Production Director

Nikolay PALASHCHENKO

Art Director

Egor ANDRIANOV

Supervisor

Oleg BARANKIN

Motion Designers / vfx

Ivan GOROKHOV Yaroslav PRIMACHENKO Alexandr SHABANOV Egor SOLOSIN

Character animation / rigging

Maxim ANDREEV

Sound Designer

Maxim KHRYCHEV

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