Audi A6L 2019
Brand & product presentation, Projection Show
2019
The Audi A6L sedan launch took place in Guangzhou at the stadium of Asian Games City. Radugadesign took part in the presentation of China’s new-generation car. In collaboration with the SBF studio, we were responsible for the Tech Show, which represented the car’s technical features.
The setup consisted of a multi-layer projection on the grid, a huge LED screen, and a lift-and-turn platform for the car synchronized with the content. Private presentations were held several times in Guangzhou in January 2019.
Credits
Creative director
Ivan Nefedkin
Account manager
Elizaveta Golokhvastova
Producer
Dina Safina
Art director
Sergey Voronov
Supervisor
Evgeniy Bespalko
Motion designerы
Maxim Grebenshchikov
Konstantin Goran
Slava Rybin
Ivan Gorohov
Sergey Poluhin
Immortl
Michael Egoshin
Ivan Vasilyev
Yaroslav Berkut
Sound design
Alexander Zaripov
Next project
New Jersey Devils Show